Do your written promotional materials reflect the WHO, WHAT, WHEN, WHERE and WHY of your business message? You may not need a press release or media advisory to tell your story – however, your print or online collateral materials should clearly convey the right message.
Your marketing materials should reflect professionalism and attention to detail. Using slang or trendy words not found in the traditional dictionary can result in a negative perception from others. The same is true for a business letter or an email message. Using an informal tone in a marketing letter can reflect poorly on you and even muddy the message – and using too many words (and pages) can also be a deterrent in both a letter and email message.
A clear, concise message with proper formatting and style will do more to interest the reader – and help improve visibility among your target market.
Need help finding the right words – and using them correctly in your printed and online materials? Although located in Columbus, Ohio, professional writing and communications services are provided nationally. Contact Kathy to learn more.